What is the box office frame?
In short: everything.
The term “box office frame” usually refers to the days being reported for box office numbers (weekend, weekday) and by its length — like say a “three day” weekend frame for example. A little known fact is how the box office frame in film drives the entertainment business unlike anything else in history.
Ever wonder why such films like Twilight: New Moon suddenly has a Blind Side rolling in cash right after it; or why a film like 300 could possible fuel a hit like Wild Hogs to high box office grosses?
These are usually attributed to a strategy called “counter-programming” where say an action film is released then someone releases a family film that same weekend to instead lure those types of audiences or vice versa. This strategy can be effective but the truth is success of films occur mainly because of the frame and how its box office can be sustained over long periods of time.
One film can make all the difference for one of the following reasons:
- A strong film increases theater attendance hence leading to more tickets purchased for it and other films opening that weekend.
- A strong film can also lure back certain specific audiences who were otherwise uninterested in attending films lately encouraging them to visit theaters more periodically.
- They encourage repeat business of themselves and others.
- If they like the film’s stars they’ll check out other venues they’re performing (music, TV, etc. etc.) achieving full synergy.
- The same can be said for a film that is lacking and hence kills its own frame lowering the overall numbers and affecting all other films opening with it.
These are the more obvious reasons but there are really many more at play.
Only here on this site do we explore them. Analysis from insiders while also utilizing effective outside perspectives. The test of predicting as opposed to understanding. A film can play much differently in Los Angeles as opposed to say the more southern or western states. The art of predicting box office numbers for a film can be tricky but there are so many other tools that are otherwise unused that this site will employ.
Our hope is that you’ll develop the instinct where you can predict, analyze, and even develop new effective film ideas based on what you’ve learned and discovered. Laying your own groundwork for film glory.
Enjoy and welcome.