“The grosses are not that BAD!!! You hear me? We can still beat Dark Shadows…”
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Avengers Sinks Newcomers.
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Did still have the same result at the top. Overall, new releases were very unimpressive.
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1. The Avengers
Prediction: 66 million. Actual: 55.6 million. Record pace….
Couldn’t take Avatar, but did beat Spider Man’s 45M to take the runner-up spot on biggest third weekend ever. Next week the film faces a significant challenge to hold the top spot with Men In Black 3 opening.
Sensei’s streak of calling the correct #1 film extends to three weeks.
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2. Battleship
Prediction: 35 million. Actual: 25.5 Million. Yawn alright…
Wow. Colossal flop. Film couldn’t even make it to where Dark Shadows or John Carter opened. Really kicking myself on this one. Talking with Brother Petoht, who noted the following…
35M for Battleship? That strikes me as generous. It’s getting a huge marketing push, but I don’t think it’s going to fare very well. And even if it hits that mark, I expect the second week fall-off to be huge.
Sensei White Lotus says:
It was generous, I was “this” close to just calling 30 million.
A 30 million call would have been in range. Course I’m being picky when most other prediction sites had Battleship pulling 40-50 dollar openings. But alas, I like really close predictions.
Coach Bobby Finstock also noted a creative connection with…
When your fast food tie-in is Subway, your movie will probably fail.
Land of the Lost
Green LanternI know there are others, but these two turkey subs come to mind.
And later, also added:Something about a subway tie-in feels forced, like the studio is desperate to tap into…something. and it never seems to work. The Phantom (starring a Billy Zane), Paulie (starring a parrot), Cats Don’t Dance. I mean, c’mon.
Indeed, the film did fail, and the tie-ins couldn’t save it either.
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3. The Dictator
Prediction: 18 million. (26.2 Million, Wed-Sun). Actual: 17.4 Million. (24.4 Million, Wed-Sun).

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4. What To Expect When You’re Expecting.
Prediction: 17 million. Actual: #5 with 10.5 Million. Quite the drop…
Film never settled in. Ended up joining One For The Money as another film to be based a best-selling book, but open flat at the box office this year.
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5. Dark Shadows
Prediction: 15 Million. Actual: #4 with 12.5 Million. That budget really looms…
A disappointing second weekend, indeed. The film’s 150 million production budget is really starting to hurt.
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This week, a heated battle for the top spot.
Sensei White Lotus
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[...] week, Sensei extended his call streak to three weeks. This holiday weekend, the competition is finally strong enough to beat the mighty [...]
Wow, did I misjudge Battleship. As penance, I’m going to read every single bad pun newspaper headline about Battleship being sunk or torpedoed. I’m not looking forward to it.
I can’t even remember when the last Men in Black movie came out. I’ve never been a fan of them myself and Will Smith definitely has a fanbase but do people really want to see this movie that bad? I know Will Smith was the summer box office god for quite a few years (MIB, Independence Day) but that was years ago. I don’t know. We have had a few unwanted sequels this year (American Reunion, Wrath of the Titans). I’m not saying MIB will do as bad as those, but there is a trend where when a studio waits too long to release a sequel, they find that it doesn’t do that well.
Ha ha… (waves hand, whatever power he has) Sensei releases you from such a cruel fate of reading “Battleship” headlines. As for MIB, very true, studios seem to doing unwanted sequels, and only then way too long for the fanbase to hold interest.
Thank you, Sensei.
I’m torn between wanting MIB to finally unseat Avengers because I’m so sick of hearing about it, and wanting MIB to disappoint so Hollywood’s obsessive unwanted sequel-itis stops. Not that it will anyway.
In today’s movie market a lot of people (okay…not REAL people, but what passes for human in hollywood) are running around and declaring that a $20 mil. opening is a ‘solid’ opening.
So by that ‘standard’ (an ever moving target of relativism if there ever was one) “Battleship” is a hit!! (everyone in P&A cheers).
Except, of course that “Hulk hate puny Liam. Hate pop-star wanna-be too. Hulk smash ALL puny competition.”
And so he did.
I snuck off from work today and went to see “Avengers” (I really don’t do well dealing with crowds, so I was obliged to wait) and now I know why it is the #1 money-maker: it’s a good movie.
And if you are a fan-boy, then it’s a GREAT movie (Fan-boys will get all of the inside jokes).
(BTW, for those who haven’t seen it, the Hulk utters his first words in this movie. What’d he say?….I’m not tellin’.)
So now it’s MIB turn to take on the juggernaut that is “The Avengers”
And considering that Will Smith desperately needs a win to break the drought, there a lot at stake with “MIB”
Definitely will have its hands full.
Yeah, not so long ago a 20 million opening was considered “deader than dead” at the box office. And no question, Will Smith needs a hit.